About
Highly accomplished Multidisciplinary Art Director with over 12 years of progressive experience across pharmaceutical marketing, cultural institutions, academia, and multimedia. A versatile design leader adept at translating complex brand objectives into compelling visual narratives for digital and print platforms. Proven ability to combine technical expertise in web, social, and print design with collaborative leadership to deliver measurable results for global and regional brands. Recognized for exceptional project management, consistently delivering high-impact creative under demanding timelines, and adeptly managing cross-functional teams to exceed client expectations and business objectives.
Work
Snow Companies
|Senior Designer
Summary
Led the conceptualization and execution of omnichannel patient engagement campaigns for top-tier pharmaceutical brands, ensuring comprehensive multi-platform design solutions.
Highlights
Led the conceptualization and execution of omnichannel patient engagement campaigns for top-tier pharmaceutical brands (e.g., Takeda, GSK, Madrigal, Pharming).
Developed comprehensive multi-platform design solutions, including social media content, responsive websites, microsites, targeted CRM emails, and print collateral, ensuring brand consistency and engagement.
Collaborated strategically with cross-functional project management teams to develop robust execution frameworks, mitigating timeline risks and aligning campaigns with client objectives.
Target Communications
|Designer
Summary
Developed innovative omnichannel marketing strategies for diverse cultural and nonprofit clients, crafting visually compelling narrative experiences.
Highlights
Developed innovative omnichannel marketing strategies for diverse cultural and nonprofit clients, including prominent institutions like the Virginia Museum of Fine Arts and VCU Massey Cancer Center.
Crafted visually compelling narrative experiences, significantly amplifying brand storytelling and enhancing audience engagement.
Brightpoint Community College
|Adjunct Faculty
Summary
Cultivated graphic design learning through comprehensive instruction in various design disciplines, successfully transitioning to virtual environments during the pandemic.
Highlights
Instructed graphic design principles, including publishing systems, brand architecture, typographic hierarchy, strategic layouts, and conceptual illustration, for diverse student cohorts.
Successfully transitioned graphic design courses to dynamic virtual learning environments during COVID-19, maintaining instructional quality for cohorts of 8-22 students.
Penske Media Corporation
|Designer
Summary
Optimized digital asset management for WordPress platforms and designed platform-optimized social media campaigns.
Highlights
Optimized digital asset management for WordPress platforms, integrating SEO best practices and responsive web standards to enhance online presence.
Designed platform-optimized social media campaigns for Instagram and Facebook, significantly increasing content reach and audience interaction.
Washingtonian
|Senior Designer
Summary
Partnered closely with editorial teams to conceptualize and design immersive feature packages, directing visual storytelling.
Highlights
Collaborated with editorial teams to conceptualize and design immersive feature packages and captivating layouts, enhancing reader engagement.
Directed and commissioned freelance photographers and illustrators, developing conceptually driven, narrative-rich visual storytelling for publication.
Richmond magazine
|Graphic Designer
Summary
Translated Richmond's cultural vibrancy into engaging visual narratives and developed integrated marketing campaigns.
Highlights
Translated Richmond's cultural vibrancy into engaging visual narratives through thoughtful and compelling design.
Developed integrated marketing campaigns to bolster organizational growth and strengthen brand positioning.
Virginia Living
|Web Content Manager
Summary
Managed and curated digital content using CMS and designed targeted email newsletter campaigns.
Highlights
Managed and curated digital content using CMS, enhancing the online platform with engaging magazine stories.
Designed and executed targeted email newsletter campaigns, contributing to a subscriber base growth of over 53,000 engaged readers.
Harlem Globetrotters
|Official Photographer
Summary
Captured key moments of exhibition games and related activities for official documentation.
Highlights
Captured key moments of exhibition games, including pregame activities, fan interactions, and autograph signings, for official documentation.
Education
Virginia Commonwealth University
B.F.A.
Communications Arts
Grade: Mallory Callan Scholarship, Magna cum laude
John Tyler Community College
Certificate
Arts
Awards
Gold: Best branded digital/social media
Awarded By
DTC Perspectives
Awarded Gold for excellence in branded digital and social media campaigns.
Silver: Most innovative social media
Awarded By
DTC Perspectives
Awarded Silver for demonstrating innovation in social media strategy and execution.
1st Place: Multimedia reporting, advertising
Awarded By
Virginia Press Association
Secured first place for outstanding achievements in multimedia reporting and advertising.
Mellon Pathways Program Mentor
Awarded By
Andrew W. Mellon Foundation
Served as a mentor for the prestigious Mellon Pathways Program, fostering growth and development for emerging professionals.
Chancellor Professional Teaching Fellowship
Awarded By
Virginia Community College System
Awarded a fellowship recognizing excellence and innovation in professional teaching within the community college system.
Society of Publication Designers (SPD 53)
Awarded By
Society of Publication Designers
Recognized by the Society of Publication Designers for outstanding contributions to publication design.
Society of Publication Designers (SPD 52)
Awarded By
Society of Publication Designers
Recognized by the Society of Publication Designers for outstanding contributions to publication design.
Winner: feature profile; Finalist: magazine section
Awarded By
City and Regional Magazine Association (CRMA)
Awarded for an exceptional feature profile and recognized as a finalist for a magazine section by CRMA.
Finalist: General Excellence
Awarded By
City and Regional Magazine Association (CRMA)
Recognized as a finalist for General Excellence by the City and Regional Magazine Association.
Winner: General Excellence
Awarded By
City and Regional Magazine Association (CRMA)
Awarded for General Excellence by the City and Regional Magazine Association.
Skills
Design & Creative Direction
Graphic Design, Web Design, Print Design, Typographic Hierarchy, Strategic Layouts, Conceptual Illustration, Brand Architecture, Visual Storytelling, Layout Design, UI/UX Design.
Digital Marketing & Strategy
Omnichannel Marketing, Patient Engagement Campaigns, Social Media Marketing (Instagram, Facebook), Email Marketing, Content Marketing, Audience Engagement, Digital Asset Management, SEO Best Practices, CRM Campaigns, Responsive Web Standards.
Project Management & Leadership
Cross-functional Team Leadership, Project Execution Frameworks, Timeline Management, Risk Mitigation, Client Relations, Team Collaboration, Mentorship, Agile Methodologies.
Software & Platforms
WordPress, Content Management Systems (CMS), Adobe Creative Suite (Inferred).
Photography
Event Photography, Photo Direction, Visual Documentation.